As entrepreneurs whose operations are often self-directed, our businesses can suffer due to our changing levels of energy and inspiration.
What are the structures we can put into place to ensure our continued success even when we don’t have the energy to drive it?
How do we surround ourselves with people who can elevate our energy? How do we create offers that truly resonate with our audience?
In this episode, master business coach and sales ninja, Laura Wright shares how she runs a thriving business without depleting herself.
Watch the Full Episode:
If you gather people up and activate them, and then you don’t give them something to do,
you won’t have sales.
– Laura Wright
Drive your viewing audience to action
When we gather people, we have to be sure to make an offer to them. If we do all the work of marketing but don’t drive people anywhere, they will look elsewhere. Make sure all the effort we’re putting in building and activating the audience actually creates connections.
Organic audience building impacts the success of advertising
The reason many people try to skip building an organic audience and dive into ads is a distrust of their personal sales technique. For ad campaigns to truly work, it’s important to have the organic growth in place first and remember that sales isn’t pushing – it’s love, empathy, connection and support.
Know each level your audience is at
When you’re working with an audience, there are three levels. There are people who are aspiring to do something, people who are already established and people who have mastered their craft. We have to meet people where they are in their journey and target them in a relevant way.
Laura is a master business coach and sales ninja. She is the founder of EPIC At Sales. With over two decades in marketing, she helps different entrepreneurs grow and prosper.
To buy her book No Woman Down visit https://www.nowomandown.com/.