Reframing the Meaning of Marketing w/ Kendall SummerHawk

Reframing the Meaning of Marketing w/ Kendall SummerHawk

Many spiritual entrepreneurs are apprehensive about the idea of marketing, and whether it’s right for their business. In order to start seeing results, it’s vital we overcome this limiting belief. What should our perspective on marketing be? How do we make sure we’re always in alignment? Why is the call-to-action such an important part of developing marketing content?

In this episode, I’m joined by creative entrepreneurship coach, Kendall SummerHawk, as she shares how marketing fits into what we do, and why it’s important. 

Watch the Full Episode:

Marketing is the vehicle for what I do, so it never feels like there’s a separation.
– Kendall SummerHawk

Three Takeaways

Marketing is part of what we do not a separate aspect of running our business
Our view of marketing requires a reframe. It’s not forcing our message onto people, it’s inviting the right people into our space. If we’re marketing correctly, we’re always giving and being of service.

Never forget your ‘Big Why’
In order to maintain positive momentum for our business, we need to remember why we’re doing it and why we have a passion for it. We need to make sure what we do feels like a joy, not a chore.

Structure is necessary
Creatives can feel restrained by having a set structure, but we actually need it. Without having structure, we will feel out of control, untethered and even stressed. Having a structure and sticking to it can be very calming.

Guest Bio 

Kendall SummerHawk is the founder of the number 1 business and money certified coaching training school

To join the Facebook group Tribe of Creative Coaches visit

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